Forecasting Essay Example | Topics and Well Written Essays - 1000 words

Forecasting - Essay Example Forecasting is therefore a complex business in the company, which effectively has more than one personality. Seasonal forecasting is less significant and used at Daimler Chrysler than for example in the energy industry, in which the seasons make for dramatic and cyclical shifts in demand. It is not as though automobile sales do not peak at certain times of the year, but our regression models are able to take care of these models. We can also use moving annual totals for monthly future projections, rather than a calendar method, to ensure that we account for relatively minor seasonal fluctuations in demand. Seasonal forecasting has some applications for our finance business. Customers of the Daimler Chrysler Bank may have seasonal fluctuations in demand for their products and services. The financial services wing of the company has to evaluate the validity of revenue forecasts in applications for loans in such cases. There are also some key materials that we use in production, which experience seasonal fluctuations in pricing and availability. Energy is an example for plants in the northern hemisphere. Leather, though relatively small in total cost, is another example, the purchase and production support services functions of the company have to keep seasonal forecasting methods in mind, when planning for supplies at optimal prices and in time. Delphi Delphi is a key component of forecasting methodology in the automobile business. Product demand is significantly affected by cultural and geo-political matters, which lie outside the domain of expertise of a car and truck maker. The company has long gestation periods for developing new products. Hence, there is an important and frequent need to use third-party consultant from diverse fields to understand future automobile needs in various parts of the world. Daimler Chrysler has also to use Delphi as it spreads its wings to new territories. Russia, China and India are amongst the new markets with high growth potential for automobile sales, but which have driving, traffic and customer needs very different from the traditional strong holds of Western Europe and the United States. Relevant trend data are lacking for these key opportunities, and Delphi provides important learning inputs for entry and consolidation strategies for such markets. The Delphi technique has a number of drawbacks (Evans, 2002, p 366). The kind of experts selected for the study affect the outcome, and there is inevitable subjectivity in their forecasts. Most of them are highly biased and may take extreme positions to suit their private agendas. The questionnaires we deploy during the interviews are a bit vague, and the responses are therefore not universally comparable. There is no valid measure of error as with regression models. Nevertheless, this method is the best when we need ideas about the distant future and how customer choices and competitive technologies are likely to change. Daimler Chrysler cannot do without Delphi, its weaknesses notwithstanding, because innovation lies at the heart of our competitive position (Daimler-Chrysler Creates New Management Model, 2006). We need expert inputs on matters such as future consumer needs and energy security. The jatropha project in India and the driver assist system are examples of

Bacterial Morphology Essay Example for Free

Bacterial Morphology Essay Question A and C answers. A wet mount stain is when a drop of water is placed onto the microscope slide. The water on the slide helps to support the organism and sample. The water fills the space between the cover slip and the slide. This action allows the light from the microscope to pass through the slide and the sample for better visualization of the organisms. A direct stain occurs when a charged color portion of a basic dye like methylene blue combines with the negatively charged portion of and organism allowing the bacterium to become directly stained. In direct staining, the organisms must be fixed by a process such as heat. Fixing the slide prevents the organism form washing off the slide before visualization. This is accomplished by passing a smear of the bacteria through flame. The heat sets the proteins of the organism thus causing the bacteria to attach to the slide. The organism can become damaged from the setting process and the use of heat prior to staining. In indirect staining, the negatively charged colored portion of an acidic dye is repelled by the negatively charged bacterial cell wall. This causes the background to be stained while leaving the organism’s cell wall to remain colorless and unstained. Question B answers Specific bacterial morphologies noted in exercise one come from the spiral bacteria sample. The shape appears to be corkscrew in nature and vary in length throughout the sample slide. The length varies but the width seems to be uniform. The color most likely arises from the stain used to allow for better visualization of the organism. The Bacillus sample has no discernable morphology and appears as round ended, and cylindrical shaped in nature. The organisms have a black tint which is probably related to the type of statin used for visualization of the organism. Question C Bullet 1 The direct smear sample and the indirect smears shown were different in appearance based on the staining method. The Direct Smear stained slides showed that the cells picked up the dye and were stained for better visualization as well as for differentiation of organisms viewed. The Indirect smears showed visualization of organisms and cells unstained and were visually different from the direct smear. Question D The plaque smears are somewhat circular in areas and irregular in other areas. The appearance is unlike the yeast slide. The plaque smear cells appear to contain a discernable nucleus which is absent in the yeast slide. The yeast smear shows uniformity in the shapes and sizes of the sample provided. The plaque smear shows irregularity in shape but a significant difference in the size of the sample cells provided. Question E I was unable to obtain an oral swab from my cheek but was able to visualize the slide provided and base my response on it. The cheek smear sample shows cells that are irregular in shape and in size. The cells appear to have a darker center which is located in differing regions from cell to cell. The samples appear to be clustered in together and tightly packed. The plaque smears are circular in areas and are in differing patterns and shape compared to the cheek cells. The plaque smears are round and differ in size. The cheek cells are differing in shapes and packed close together. Reference Hands-on-Labs. (2012). A Laboratory Manual of Small-Scale Experiments for the Independent Study of Microbiology. Englewood, CO. Available from www.labpaq.com

Essay --

Fantasia Goodwin is junior at the University of Syracuse and a starter for the varsity women’s basketball team. Fantasia finds herself in a precarious situation upon learning she is pregnant during the 2007 basketball season. Faced with many uncertainties, Fantasia encounters what is undoubtedly one of the biggest ethical dilemmas she has faced thus far in her life. There are many layers to her dilemma and they all need to be carefully taken into consideration. In order to help Fantasia make an informed decision she must first identify all of the ethical issues surrounding her pregnancy and the cause-effect relationship they will certainly have. First and foremost if she remains silent and continues to play through the season she faces the consequences of potentially damaging her unborn baby to the extent of birth defects, injuring herself and/or miscarrying. On a tertiary level, Fantasia is also faced with the consequences that disclosing her pregnancy could bring, such as, losing her scholarship, losing her eligibility, losing her position on the team and/or being pressured to abort the baby. Stakeholders in which Fantasia must take into consideration before making an informed decision include Fantasia. As the mother of the baby she is the primary stakeholder in this situation. The decision she makes could potentially have profound effects on the outcome of her future. The Syracuse department of athletics, teammates, the University of Syracuse and other Universities team members should be taken into consideration. Finally, regardless whether or not the father is involved in the decision making process, consideration of his thoughts and feelings must be given proper attention in this matter. Before a final decision ... ...thletes that became pregnant. Syracuse University at the time did not have guidelines nor did they have their female athletes sign any formal documentation to the effect of mandatory disclosure or a promissory note indicating scholarship funding would be pulled as a result of pregnancy. However, also in 2007 a track and field star from Clemson University set the stage for many Universities to address and add provisions as it pertained to pregnancy. Clemson University did have their female athletes sign promissory notes indicating funding and eligibility would be suspended as a result of pregnancy. Upon learning that their track and field star was pregnant her scholarship funding ended immediately as did her place on the team. Interestingly enough, there are absolutely no guidelines for male athletes that are fathers and this disparity has yet to be addressed.

The Criminal Justice Process

Abstract This paper describes all the steps taken during the criminal justice process. It explains how important it is to follow due process according to the bill of rights. During this process suspects are put through a series of steps, some within hours of an arrest and some may take days, weeks, and or months. The criminal justice process is numerous steps taken to process a criminal case beginning with an investigation and arrest. An investigation is done by the police and they must gather enough evidence to identify a suspect in order to make an arrest. In most cases, criminals are not arrested on the scene of a crime, they are apprehended later (Schmalleger, 2011). In cases like this, an arrest warrant is issued by a judge if there is enough probable cause to make an arrest. Probable cause is the legal requirement for an arrest connecting a suspect to a particular crime. Arrest is always done with discretion and is a serious step in the criminal justice process. During an arrest defendants are warned of their Miranda Rights prior to questioning. Police feel they are on safe ground by advising suspects of their rights immediately after arrest; however an arrest without questioning does not require a warning (Wiley Publishing, 2000-2010). Following an arrest, suspects are booked. The booking process is an administrative procedure. It includes pictures being taken, fingerprints, and personal information is recorded such as date of birth, address, weight and height. Details of charges are put on the arrest record. Suspects are advised to sign a form with each right stated. The second step in the criminal justice process is pretrial activities, which can take place within hours of the arrest. In this step a suspect will make their appearance before a magistrate where the judicial officer will tell them of the charges against them and once again is advised of their rights and may be offered bail. If a suspect post a bond on first appearance they may not flee, otherwise the cash deposit or property bond will be ordered to forfeit the posted cash or property (Schmalleger, 2011). Suspects who have serious crimes and are not afforded bail are taken to jail to wait for the next step which is a preliminary hearing. During the first appearance, defendants who can’t afford a lawyer will be appointed one. During the third step, preliminary hearing is a process where enough sufficient evidence must be established and exist against the suspect to continue in the criminal justice process. The defense has a chance to analyze the strength of the prosecution case and may request a plea bargain. This is also where the prosecution has a chance to build a case against the suspect and presents any evidence and may offer a plea bargain. The fourth step in the criminal justice process is indictment by grand jury. This is when the prosecutor has enough probable cause to prosecute a capital offense. During indictment, a defendant or a defendant lawyer does not have a right to be present at grand jury proceedings. Another option a prosecutor may take is filling a charge document called information. This is to determine if there is enough evidence to warrant a trial. A defendant and attorney can be present at the information hearing to dispute the charges (Wiley Publishing, 2000-2010). Step five in the criminal justice process is arraignment by a judge. This is when a defendant enters a plea of guilty, not guilty or no contest (nolo contendere). An arraignment is conducted in open court and the indictment or information on the charge is read to the defendant. Step six, adjudication. This step points out that every criminal has a right to trial by jury. If there is doubt based on reason the accused is entitled to be acquitted. The standard of evidence for a criminal conviction is guilt beyond a reasonable doubt. In most jurisdictions, criminal cases never come to trial (Schmalleger, 2011). Some states allow trials for less serious offenses before a judge, called a bench trial. In other cases, a jury is said to be deadlocked, and a judge will declare a mistrial. Step seven is sentencing by a judge. If the accused is found guilty, a judge will impose a form of punishment. Possible sentences include a fine, probations, a period of incarceration in jail or prison or some have a combination of supervision of the community and incarceration. Criminals found guilty, of one or more charges are ordered to serve one sentence after another is completed called a consecutive sentence. Or there sentence may run at the same time, called concurrent sentence (Schmalleger, 2011). In many cases convictions are appealed and filed by attorneys in appellate court and then ruled on appellate judges. If the appellate reverses a case, the case returns to trial court for retrial. The appeal process can be very complex and can involve both federal and state judiciaries. Even if a prosecutor drops the charges, the defendant can still be prosecuted later as long as the statue of limitations for the crime the defendant is being accused of committing hasn’t run out. Appeals are based on the defendants claim that rules of procedure were not follow properly at some earlier stage in the criminal justice process. The last but not least process is corrections. Punishment and or rehabilitation processed by local, state or federal correctional authorities. Once an offender has been sentenced, the corrections stage begins. Most inmates do not serve the complete term and are released before their maximum sentence expires (Wiley Publishing, 2000-2010). Inmates are assigned to confinement facilities and treatment programs. Not all offenders end up in prison. Some are ordered to prison and then have their sentences suspended and a probation term imposed. Offenders who have served a portion of their time may be freed on probation or parole. If conditions of probation or parole are not met, it will be revoked and result in more jail time. In conclusion the criminal justice process is to be conducted with fairness and equality, the due process. This process must recognize the individual rights of criminal defendants facing prosecution by state or federal government. Due process is what guarantees the fifth, sixth and fourteenth amendment. No person shall be deprived of life, liberty, or property without the due process of law, and each state is bound and required to respect the due process rights of United States citizens who come under their jurisdictions. There are many more suspects and defendants than inmates. Wiley Publishing, 2000-2010) The Criminal Justice Process Chart References Schmalleger, F. (2011) Criminal justice today: An Introductory text for the 21st century (11th ed. ) Upper Saddle River, NY: Pearson Prentice Hall Cliff Notes (2000-2010) The Process of Criminal Justice. Retrieved on October 19, 2010 from http://www. cliffsnotes. com/study_guide/The-Process-of-Criminal Justice. topicArticleId-10065,art icleId-9909. html New Jersey Judiciary (2001) The Criminal Justice Process. Retrieved on October 19, 2010 From http://www. judiciary. state. nj. us/criminal/crproc. htm

Importance Of Effective Communication With Patients In A Healthcare Setting

IntroductionThis paper will address the importance of communicating effectively in a healthcare setting. It is extremely important that physicians and all medical staff communicate with patients. Communication is how medical staff, physicians and patients find out vital information.The medical staff learns information about the patient and the reason for the visit. The physician learns more about the patient through conversation and addresses the reason for the visit. The patient learns information about the issues that are going on with him or her and how to go about solving the issues.This can be considered a type of ongoing chain reaction. Everyone should communicate effectively with one another because without proper communication, we do not gain any knowledge. Healthcare facilities can use improvement in the communications area.There are ways to implement effective communication skills. Communication is a key factor in the healthcare field. Clinical or medical staff and physicia ns should communicate more effectively with patients. Having poor communication skills can cause serious issues between health care staff and providers.â€Å"Poor communication skills within a health care setting can result in misunderstanding and faulty decisions that could adversely affect a patient’s health and well-being† (Ponte 2011). Poor Communication [Communication failure is a huge contributor in clinical outcomes.A major part of information flow comes from communication between health care workers. Communication errors were found to be the main cause of hospital deaths. Communication infrastructure influences communication behavior within organizations.Interruptive communication is one of the negative behaviors observed in poor communication (Parker & Coiera 2000). Poor communication can be turned into a positive behavior by adopting steps to communicate more effectively.Poor communications can affect a patient’s health and well-being. Poor communicati on can also lead to provider and patient frustration. Having strong communication skills is a must for new practitioners. Written words are a source of poor communication. Getting help from mentors about how to be a good communicator would be a great idea (Ponte 2011).Keeping a patient from becoming frustrated with a physician or a medical staff member can be handled properly if everyone communicates effectively with one another. When explaining things to a patient, it is best to make sure the patient fully understands everything.There are additional steps one can take to help a patient understand and that could be as simple as giving out a brochure or pamphlet about the issue(s) or even giving the patient printed out documents that the patient can read. Also, addressing any questions and concerns the patient may have can be a type of effective communication.Patient satisfaction can go a long way and if the patient is satisfied then the chances of that patient returning is high. ] C ommunication Importance [The article from http://www. apa. org tells why it is so important for patients to communicate with physicians.Sometimes patients hold back from asking questions. Also, some feel intimidated so therefore they don’t really talk with the physician. Sharing information is an important component of health care. Research indicates that effective communication is tied to positive medical outcomes (Weir 2012).Some patients may be a little shy to talk with the physician about health concerns. If proper communication skills are used then the physician may be able to communicate with the patient to get him or her to open up and talk about the health problems.Gaining the sense of trust can help make a patient feel more comfortable. In order to determine what may be going on with your body you need to be able to communicate with the physician. The article from the Journal of the American Medical Association tells how some patients experience issues with physician s not listening because they are often too busy.Effective communication with patients can take time, but it also requires that physicians take the time to listen closely to each patient. Some medical schools and residency programs don’t provide enough education about effective communication skills.However, medical education on student and residency levels requires major efforts to enhance communication skills while in school. Even though science and technology has advanced over the past few decades the best medical care consists of knowledge in science and communication skills (Levinson & Pizzo 2011).Not only is communication important, listening is important as well. One must first listen in order to communicate effectively with a patient about any issues or concerns. â€Å"But the core skill of good communication is listening† (Handzo 2012).Some physicians do make you feel like they are rushing you to leave the office and some act like they are in a hurry for somethi ng more important. No one wants to go to a doctor's office or a hospital to receive care and feel like they were just there for nothing. Making a patient feel important and respected should be a priority.Listening and Understanding [Communication is key, but sometimes easier said than done. Using words that patients understand is a big deal. You want to make sure to use words a patient can understand so that they actually do fully understand what you are saying.Listening is a core skill for good communication, but good listening is about having a good understanding. Patients want to be listened to and most of all respected (Handzo 2012). Patients are more likely to understand their health problems if they can understand their doctors.A physician’s relationship with each patient is built on effective communication (Travaline, Ruchinskas, and D’Alonzo 2005). Verbal and nonverbal communication are both necessary in health care. A physician who can effectively communicate bad news with a patient in a compassionate manner will be able to improve and strengthen their patient-physician relationship.It is important for a physician to be able to communicate both positive and negative news with a patient (Travaline, Ruchinskas, and D’Alonzo 2005). Conclusion [In conclusion, communication is very important.Listening is also important because you must listen in order to communicate. In healthcare, communication plays a major role. Everyone, including medical staff, physicians and patients must communicate effectively with one another.Poor communication can create errors and misunderstanding. Having a good understanding about your health is important. If a patient does not fully understand something, there are ways to help them understand such giving the patient a pamphlet that covers more information about the issue(s) he or she is having. Effective communication can go a long way in the healthcare field.

Uses for Bleach and Vinegar

Uses for Bleach and Vinegar Mixing vinegar and bleach strengthens the cleaning and disinfecting properties of the chemicals, yet it also produces toxic vapors. Do you mix vinegar and bleach for specific purposes? If so, what is your use of the mixture? These are answers and experiences submitted by readers. NEVER AGAIN !!!! I was dumping out dirty water from the mop bucket into my shower drain didnt think anything of it . I was quick to pour water and bleach in the bucket and completely forgot vinegar was leftover and voila, a coughing fit burning eyes. Mind you I live in an old house, so there isnt much ventilation but I have all the doors and windows open to no avail. Its effects are horrible   cant get the smell out of my nose and the light headedness. - annon The devil is in the dilution At alkaline pH values of about 8.5 or higher, more than 90% of the bleach is in the form of the chlorite ion (OCl-), which is relatively ineffective antimicrobially. At acidic pH values of about 6.8 or lower, more than 80% of the bleach is in the form of hypochlorite (HOCl). HOCl is about 80 to 200 times more antimicrobial than OCl-. - googleit Vinegar Bleach Cleaner Mix one-gallon water with 2 oz. bleach and 2 oz. vinegar in a spray bottle; the most effective disinfectant cleaner for counters, floors, sinks, etc. and helps prevent fruit flies. - Keyna Welenc Bleach IS an acid! DANGER! Chlorine bleach contains sodium hypochlorite or NaOCl. Because bleach is Sodium hypochlorite in water, the sodium hypochlorite in bleach actually exists as hypochlorous acid: I worked calibrating chlorine detectors. And if you mix Bleach with vinegar it produces chlorine gas! It is deadly and should NOT be done under any circumstance! A danger to life article here cdc.gov/niosh/idlh/intridl4.html also see: http://emedicine.medscape.com/article/832336-overview - DayoIII Bleach is not an acid. Bleach is not an acid, it is a strong base. adding vinegar WILL lower the pH, but since bleach has a HIGH pH, adding vinegar will only neutralize it. Another use for mixing vinegar with bleach is to create a strong oxidizing chemical, used to turn (for example) steel wool into iron oxide (Fe2O3), used for color pigments, or chemistry experiments. - Professor good to know! these are good things to know! especially being someone who is just starting to live on my own and not living in the nicest places that are available. Getting rid of the mold and smells are important, but not that important. My go-to chemical is straight up comet bleach. It worked for my grandmother and my mother and it works for me! Less risk of dangerous fumes than mixing or the liquid since it is powder form. - CHEM II Student Good God! - It Wasnt a Miracle Cleaner I believe the miracle is that I am still alive and breathing! because about 4 hours ago I mixed up a large amount 1/1 mix of bleach /vinegar the only time in my life desperately seeking an inexpensive solution to molds/parasites in a large outdoor aviary/cage which also houses a small shop that I spend a great deal of time with my cat in. He just came in from the area the l was sizzling. Will he be OK? I did it to protect him from potentially harmful spores/ect.. but what have I done! Im so worried about him the tiny little fellow! and what happens when it rains tonight does it start reacting again. Or should I rinse well w/garden hose or should I avoid re-wetting it, I even bent down closer to the ground watching it react ! and observed for at least 1/2 hr? yeeeeeps! stupid girl!. I cant tell if my throat /chest hurts or not I think maybe yes or my worried imagination? - Judy still suffering I was cleaning a rather old shower, still had the stainless steel base. I spray sellys 3 min mold cleaner on the shower walls and polaris stainless steel cleaner on the base. I left it to work for 3 mins then went in and scrubbed the base, as i did this my eyes started burning and coughing.I didnt know that the two cleaners where reacting, just thinking the bleach was rather strong. it wasnt until i got home 3 - 4 hrs later my husband said Id inhaled chloric gases given off from the two products. I rang the poison center and was told to flush the eyes for 15 mins and go to the local hospital. I flushed my eyes but didnt go to the hospital. 2 weeks later Im still suffering from acute sinus and headaches. Do not underestimate the dangers of bleach. - Kiwi I almost died Today I was cleaning my kitchen floor with vinegar and liquid dishwashing detergent. I scrubbed the floor and still could not get all the stains out. Thought Id use a little bit of bleach. Boy! It was like the vinegar potentiated the odor of the bleach (now I know the chlorine gas was released). I was coughing, entire airway irritated. Felt close to losing consciousness and struggled to get kitchen windows open. I did, but I was just to overcome. Left the kitchen and went upstairs. Opened up 3 more windows and just could not get myself straight. Its been about 4 hours since the incident. My airway is still irritated and Wheezing is audible, and I consider myself stupid but alive. I have always respected bleach but just didnt appreciate that household vinegar could react with it with such dire consequences. - Brenda Outdoor Nastiness I use it to clear up mold and mildew on the patio. The fumes arent a problem outside and it does a number on discolored yuckiness outdoors. - CleanGirl

Essay Sample on Young Women and Smoking The Increasing Numbers

Essay Sample on Young Women and Smoking The Increasing Numbers Young Women and Smoking Essay: The number of young women who smoke has significantly increased over time. As Alkhamees states, more than a third of female students in high schools smoke at least a cigarette in month†. Alkhamees, in his article: â€Å"Young Women and Smoking† explores the reason as to why young women smoke and also provide the possible remedies to help curb the situation. I strongly agree with the writer that the number of young women who smoke has increased. The purpose of this paper is to confirm the causes of smoking among young women and the possible solutions to help managing alarming situation. As Alkhamees suggests, celebrities have greatly had a negative influence on personalities and health of their fans. Superstars including Kate Moss and Amy Winehouse have publicly taken insane amount of drugs without caring the impact it had on the society. Movie stars light up cigarettes in almost each movie. According to a survey conducted by Teen Link magazine, nearly 88% to 92% of the top thirty movie hits on the box office ratings have been involved in tobacco use. What these celebrities fail to understand is that these movies are watched by many people around the world and therefore, the media greatly participates in defining what people in a given region do or consider right or wrong. Some teenage girls lay their hands on tobacco when dealing with stress and eventually ended up being addicted to it. According to results obtained by health Canada, there is a direct relationship between smoking and stress. As observed by Alkhamees, when women celebrities are faced with stressful moments, they regularly smoke to relieve themselves of the stress. Teenagers have consequently learned from the habit and may want to try it out. According to Alkhamees, celebrities should learn to be ethical by rethinking about the impact of their actions in the movies. Pop music icons should support drug free programs instead of propagating use of tobacco. Organisations like Nacada have significantly informed the public through the media on the dangers of smoking and other malpractices. It could even be more effective if the celebrities or models are used as anti-drug images or campaigners. However, there are more reasons as to why teenage girls or generally young women smoke, the globally held notion of smoking to lose weight has additionally led to addiction. Considering America, where all girls want to be slim, many of young girls would smoke to get slim. According to Dr. Van De Graff, smoking among young women can be reduced through the following additional methods. Dr. van de Graff warns young girls to be very careful when choosing their boyfriends. This is because in most cases, it has been reported that males are common at introducing females to smoking. Others include working extremely hard to maintain or up hold one’s personality and seeking advice. Conclusion Female celebrities have contributed to the indulgence of young women in smoking. These celebrities are in a better position to reach people and therefore should use their popularity to help the community by campaigning against smoking and use of other drugs. Young women too need to be careful on their part by keeping themselves busy from any activities which could lead them to smoke or use other drugs. However, the current trend in smoking among women makes it difficult to control or manage the increasing number of young women smokers.

About Robert A.M. Stern, Classically Postmodern

About Robert A.M. Stern, Classically Postmodern Hes been called a Postmodernist and also a New Urbanist. He may be a Modern Traditionalist and a New Classicist.   Robert A.M. Stern, certainly a Master Planner and architect/teacher of the 21st century, designs seemingly simple buildings that express affection for the past. Background: Born: May 23, 1939, New York City Full Name: Robert Arthur Morton Stern Education: 1960: Columbia, Bachelors degree1965: Yale, Masters degree in architecture Selected Buildings: 1990: Disney Beach Club Resort, Florida1990: Disney Yacht Club Resort, Florida1993: Norman Rockwell Museum, Stockbridge, Massachusetts1996: Disney Boardwalk Resort, Florida1998: Celebration Health, a healthcare facility for Celebration, Florida2003: The Museum Center, The Mark Twain House2004: Miami Beach Library, Miami Beach, Florida2005: Jacksonville Public Library, Florida2006: Federal Courthouse for Richmond, Virginia2008: 15 Central Park West, residential, NYC2008: International Quilt Study Center and Museum, University of Nebraska-Lincoln2010: One Museum Mile at 1280 Fifth Avenue atop the Museum for African Art, New York City2013: George W. Bush Presidential Center and Library, Southern Methodist University, Dallas, Texas2016: 30 Park Place (formerly known as 99 Church Street), residential, Tribeca, NYC Product Design: The firm of Robert A.M. Stern Architects employs hundreds of architects, interior designers, and support staff. Product designs include furniture, lighting, fabrics, and other decorative household items. Visit Robert A.M. Stern Architects, LLP for information on product furnishings as well as an extensive display of architectural projects. Urban Planning: Although well-known for his house designs, Robert A.M. Stern has been involved in vast urban planning projects such as the 1992 renovation of 42nd Street theater block in New York City. Along with architect Jaquelin Robertson, Robert A.M. Stern was the master planner for Celebration, Florida. Other Works: Robert A.M. Stern has served as dean for the Yale School of Architecture since 1998. Stern has written or edited dozens of books about design, including the PBS television series and companion book Pride of Place: Building the American Dream. Books by Stern and Partners at Robert A.M. Stern Architects (RAMSA): Robert A. M. Stern: Houses and Gardens, Monacelli Press, 2005Robert A. M. Stern: Buildings Projects 2004-2009, Monacelli Press, 2009Robert A. M. Stern: Buildings and Projects 1999-2003, Monacelli Press, 2004Robert A. M. Stern Architects: Buildings and Projects 2010-2014, Monacelli Press, 2015Robert A. M. Stern: On Campus, Monacelli Press, 2010Designs for Living: Houses by Robert A. M. Stern Architects, Monacelli Press, 2014 Related People: After graduating from Yale, Stern briefly worked as a designer in the office of architect Richard Meier.Architect and urban designer Andres Duany once worked for Stern.Tom Piper of the Checkerboard Film Foundation made a documentary film in 2011 entitled Robert A.M Stern: 15 Central Park West and the History of the New York Apartment HouseBuy on Amazon Robert A.M. Stern Architects, LLP: RAMSA460 West 34th StreetNew York, NY 10001 Web Site:Robert A.M. Stern Architects, LLP About Robert A. M. Stern: New York architect Robert A. M. Stern takes history to heart. A postmodernist, he creates buildings that express affection for the past. Stern served on The Walt Disney Company Board of Directors from 1992 to 2003 and has designed many buildings for The Walt Disney Company. Robert A.M. Sterns Boardwalk at Disney World suggests an American seaside village from the early 20th century. The buildings illustrate the evolution of architectural styles from the Victorian to the Vienna Secessionist movement. The mini-village is not intended to be historically exact rather, it presents a dream-like walk past artifacts from several eras. There is an ice cream parlor, a piano bar, a 1930s dance hall, a vintage roller-coaster, and an authentic 1920s carousel. Across Crescent Lake from Boardwalk, the Yacht and Beach Club hotels were also designed by Robert A.M. Stern. The Yacht Club is modeled after Victorian Shingle architecture, a rustic yet elegant fashion on Americas Atlantic coast at the turn of the century. The Beach Club is an informal, sprawling wood structure which also reflects 19th century American resort architecture. When Stern envisioned the Casting Center, an employee training area on Route I-4 near Orlando, Florida, he wanted to express the spirit of Disney, and also to reflect the Florida locale. The result is a building that resembles a Venetian Palazzo, yet contains whimsical Disneyesque details. Hence, classical columns are topped with gold leaf Disney characters.

CAREER PLAN Essay Example | Topics and Well Written Essays - 250 words

CAREER PLAN - Essay Example As Watkins notes, â€Å"First and foremost, career choice reflects an implementation of life-style; it involves putting the life-style into practice via one’s career†.4 The reflective nature of the process that follows is designed to get you thinking about the meaning of work and of careers within your life.5 If you have trouble articulating responses to individual questions then you may wish to have a person who you trust ask these questions of you, and record your responses. You could then edit, and further expand on, your responses as needed. You will be evaluated on: (1) Completing all sections (2) How well written it is; (3) How comprehensive it is; and (4) The extent to which you bring in other resources relating to career planning in your writing. You should save a version of this file at a location where you can work on it. When you are ready to submit this part of your Career Plan, go to the Assignments Link in Oncourse, and submit it as an attachment. The articles listed below or those posted in the â€Å"Resources† folder on Oncourse may help you in thinking about the below question. Students who make effective use of these and other relevant resources will receive higher grades for this assignment. Developing an understanding of your personality is important to developing interests will help to identify aspects that either impede or promote your ability to engage in a rewarding career path. Understanding your personality type will also better prepare you with the knowledge to engage in a path based on personal intrinsic/internal motivation. Complete the KeirseyTemperament Sorter-II (KTS-II)6 personality assessment using the following link: Idealists, as a temperament, are passionately concerned with personal growth and development. Idealists strive to discover who they are and how they can become their best possible self -- always this quest for self-knowledge and self-improvement drives their

Ethics and Accountability In Forensic Mental Health Essay

Ethics and Accountability In Forensic Mental Health - Essay Example He was violent with a nurse when she tried to give him an injection. He does not want to sleep for fear that he will be harmed. Wayne also abuses drugs (primarily marijuana) which seems to increase his paranoia. No treatment should be provided against the patients will, unless withholding treatment would endanger the life of the patient and/or of those who surrounded him or her. Treatment must always be in the best interest of the patient (As cited in Steinert et al., 2005, p. 635). In Waynes case, withholding treatment both for medicine and mental health has exacerbated his paranoia and his behaviour. In this case, it is ethically correct to give him the medication against his will in order to stop him from causing harm to himself or others. To put Wayne into the hospital, the police or the hospital would have had to use informed consent with him. In other words, they would need to be aware of Waynes privacy and they would have had to follow the principles of beneficence and malfeasance (do no harm) (American Mental Health Counsellors Association (AMHCA) Code of Ethics). Also, they must tell Wayne what is going to happen to him, how they will use any information received and the type of treatment he can expect. Since Wayne is an adult and he does not want his family to be contacted, under the law and under ethics they cannot tell his family. This may go against what the health practitioners think but it would be important to honour his wishes. Wayne appears delusional. According to his account, he has magic spells being put on him by witches. He states that the police took him to the hospital. He sees himself as a victim of this situation, and sees all those around him as his enemies. According to his account, his actions are due to his anticipation of how others are going to treat him or are currently treating him. Howe (2008) states that clinicians must tell patients the truth about their conditions no matter what

Young Goodman Brown Research Paper Example | Topics and Well Written Essays - 1250 words

Young Goodman Brown - Research Paper Example The story is set against the 17th century backdrop, and published in his collection Moses from an Old Manse. My focus would lie on the author’s examination of the good-evil binary in this brilliantly symbolic tale. In this context, I will attempt to form an understanding of Hawthorn’s personal ideologies involving the symbols and imagery explored in the story. Certain representations of good and evil, like Faith’s pink ribbons, the Devil’s staff, and Goodman Brown’s journey into the forest, respectively stand for purity and innocence, evil, and Young Goodman Brown’s self-reflection into the dark side of his soul. Hawthorne’s Symbolic Perception: an Overview of the Puritan Context The Salem Witch Trials of 1692, where more than a hundred were tried, tortured and burnt on grounds of practicing witchcraft and the black arts, left a deep impression on Hawthorne’s perceptive symbolism of good and evil. It took the form of a deep-seat ed â€Å"ugly blot† on his mind as well as the records of early history of New England (Colacurcio 286). The Puritanical context of his fictions reflects a thorough understanding of Hawthorne’s symbolism and imagery. ... The 1692 Salem incident was not, for him, a lonely outburst of religious passion and destructive conservatism, but as a whole, suggestive of the flawed metaphors of good and evil that was being publicized by Puritanism (Colacurcio 286). The character of Goodman Brown, it must be remembered, is a third generation puritan. By the virtue of being a product of the very ideals Hawthorne criticizes, his story bears a strong relevance to an understanding of Hawthorne’s peculiar handling of religious dichotomies (Colacurcio 286). The 1692 Salem case itself becomes a latent symbol in the story. The puritan understanding of evil encompassed a great many factors and conditions. Social conditioning drove the popular emphasis on a strict adherence to decorum, rules and religious dictates as delivered by the puritan fathers, the original establishers of the New England settlements. An unwavering observation of explicit religious and socio-cultural regulations ensured man’s â€Å"goo dness†, while deviations from the rulebook caused evil temptations and the eventual damnation of the eternal soul. The binaries were simple, specific and strict. While dealing with such puritan settings, as in â€Å"Young Goodman Brown† and his most celebrated novel â€Å"The Scarlet letter†, Hawthorne exhibits an uneasy sense of ambiguity and uncertainty. His resolutions are not the simplistic symbolic triumph of goodness over evil or salvation over sin. His symbolism simmers with an unresolved urgency that sits awkwardly in the conservative framework of the 19th century America. â€Å"Young Goodman Brown†: Symbols, Binaries and Imagery Hawthorne devotes his primary attention to the raging contention between forces of good and evil in â€Å"Young

Food production and urban living with key challenges Essay - 1

Food production and urban living with key challenges - Essay Example This essay discusses that If thoughtfully implemented, community-based sustainable initiatives can open new doors of opportunities for women (IAASTD, 2009, p2). Women’s involvement in agricultural production ranges from 20 to 70% globally; their participation is rising in many developing countries, especially because of the popularization of export-oriented farming. Although such developments have benefited women, the still larger proportion of rural women faces deteriorating health and work environment because of a number of factors like low education, etc. A policy that takes into account interest of women while formulating sustainable agriculture can be very effective.In Canada, agriculture is a $50-billion-a-year industry, employing directly and indirectly 14% of Canada’s workforce and contributing about one-third of the nation’s trade surplus. According to IAASTD, the commitment of the government in implementing any project is of vital significance. In North America in particular, implementation of sustainable development would require mobilizing citizens and states to empower all forms of community capital. If sustainable community- based initiatives are applied creatively with the active involvement of stakeholders, misuse of natural resource can be reversed, leading to the judicious use of water bodies, land, and ecosystem as a whole. Any long-term strategy for sustainable development would require linking the ‘three pillars’ of ‘sustainable development,’ namely ‘economic, environmental, and social.’

Visitor attraction management Essay Example | Topics and Well Written Essays - 500 words

Visitor attraction management - Essay Example The very definition of visitor attraction is as follows: A permanently established excursion destination, a primary purpose of which is to allow public access for entertainment, interest or education; rather than being primarily a retail outlet or a venue for sporting, theatrical or film performances. (ETC, 2001, p. 8 cited in Dewhurst and Dewhurst, 2005, p. 8). The â€Å"Survey of Visits to Visitor Attractions† defines visitor attraction as something, of a permanent nature, which promotes education and entertainment, and for seeing which, it is reasonable to charge the tourists or day visitors that hold interest in it (Dale, and Oliver, 2005). The attraction is essentially open to public in the stated period every year without any need to have a prior booking for visiting that. Visitor attraction as defined by The Scottish Tourism Board (cited in Lubbe, 2003) is â€Å"a permanent establishment that draws tourists and day visitors†. According to Middletown (1988, p. 7 c ited in Mahmood, 2002, p. 122), visitor attraction is â€Å"A designed permanent resource which is controlled and managed for the enjoyment, amusement, entertainment, and education of the visiting public†.

Food production and urban living with key challenges Essay - 1

Food production and urban living with key challenges - Essay Example This essay discusses that If thoughtfully implemented, community-based sustainable initiatives can open new doors of opportunities for women (IAASTD, 2009, p2). Women’s involvement in agricultural production ranges from 20 to 70% globally; their participation is rising in many developing countries, especially because of the popularization of export-oriented farming. Although such developments have benefited women, the still larger proportion of rural women faces deteriorating health and work environment because of a number of factors like low education, etc. A policy that takes into account interest of women while formulating sustainable agriculture can be very effective.In Canada, agriculture is a $50-billion-a-year industry, employing directly and indirectly 14% of Canada’s workforce and contributing about one-third of the nation’s trade surplus. According to IAASTD, the commitment of the government in implementing any project is of vital significance. In North America in particular, implementation of sustainable development would require mobilizing citizens and states to empower all forms of community capital. If sustainable community- based initiatives are applied creatively with the active involvement of stakeholders, misuse of natural resource can be reversed, leading to the judicious use of water bodies, land, and ecosystem as a whole. Any long-term strategy for sustainable development would require linking the ‘three pillars’ of ‘sustainable development,’ namely ‘economic, environmental, and social.’

Annotated Bibliography on Human Rights Example | Topics and Well Written Essays - 1000 words

On Human Rights - Annotated Bibliography Example One of their cultural practices dictates the accumulation of large herds of cattle and cultivation of extensive agricultural lands with the former serving as a symbol for their wealth and power. The accumulation of vast lands and herds lead to the increase of their population density. Culturally, the Bantu-speaking farmers were described to use these amassed fields and horde of cattle for political and social transactions, including marriage issues related to the bride’s wealth compensation (termed as lobola) and â€Å"tribute demand purposes†. There was a group of Bantu-speakers who settled near water resources called as Sotho-Tswana. The other group of Bantu speakers who settled in coastal plains was known as Nguni. The third group of Bantu-speaking people, the Khoisans was another group known to settle on the west and southwest. Today, these three groups comprise majority of the settlers of South Africa. This article can purposely be used to study today’s comp osition and stratification of South Africa’s inhabitants which may help in drafting economic plans, policies and reforms or for whatever purpose it may serve.The article presents South Africa (SA)’s as a catalyst of the African continent. It is progressively an â€Å"emerging economy† in the making. Here, South Africa was presented to have achieved a world class economy, boasting of its abundant natural resources, established financial, communications, transportation. It has also boasted of a reliable and progressive legal framework system. In fact, it was also cited to be among one of the top 20 stock exchanges in the world. Finally, SA also boasts of its institutional vis-a-vis financial management reforms guaranteeing less risk to its foreign investors. Aside from posting a positive economic growth, the article also presents challenges or threats that may hamper SA’s economic growth if not properly addressed immediately through reforms. These deterrent factors include inadequate energy supply, IMF’s report about its long-standing issue on unemployment along with poverty, wide gap in wealth distribution and high incidence of HIV/ Aids. Since the best features about SA were featured in this article, it would best suit to get this positive information packaged into an investment portfolio for purposes of investment promotion in the near future. South Africa Human Rights, (2011). amnestyusa.org. Amnesty International US. Retrieved Feb. 06, 2011 from http://www.amnestyusa.org/all-countries/south-africa/page.do?id=1011238 The article presents an update on the South Africa’s committed violence against human rights. It presents records of different cases where human rights were violated. Killings, tortures, extrajudicial executions committed by officials in authority like policemen themselves, large scale forced evictions that ended up in violence between refugees and migrants, abuse of female minors, cases of battered and abused women are some of the crimes reported with high rates of incidence. The rate is so alarming that such crimes were attributed to the failure of government to implement its reforms, policies and guidelines aimed at suppressing these crimes and

Postgraduate Degree Statement of Purpose Essay Example for Free

Postgraduate Degree Statement of Purpose Essay Why I want to pursue Masters in Entrepreneurship and Innovation at Swinburne University I decided to pursue a master’s degree to strengthen my path in entrepreneurship and to eventually become a successful social entrepreneur. I started out my career as a graphic designer, despite my achievements in work I always feel an urge to start my own business and serve the community at large. On that account I started a new beginning for myself, first by teaching at a university and volunteering for social works. Second, with a partner I established a small independent coffee shop serving as a creative community hub and promoting homegrown coffee. I discover that I love the new activities that I’m doing. While acknowledging an even bigger aspiration to be a social entrepreneur, I became aware that it takes more than guts, street savvies and accounting books to actually run a business smoothly. My decision to get this degree abroad is because I believe to be a future leader in any field one needs to have a broad mind and to be exposed with various culture and way of thinking. I choose Australia not only because of its close ties with Indonesia, but also the people’s friendliness and multiculturalism. I was delighted to find out the Swinburne has the exact program that is suitable for my needs with, and I was more thrilled to know the Master of Entrepreneurship and Innovation has a social entrepreneurship stream option. I am confident that getting an Masters of Entrepreneurship and Innovation will not only increase my skills and potential in business, but also give me an edge for me to set up new ventures in social entrepreneurship. I hope you will give me the privilege to continue my studies at your institution.

Marketing Strategy of Mercedes and BMW

Marketing Strategy of Mercedes and BMW What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, and guerrilla marketing. Often overlooked, however, is flanking, one of the most powerful military strategies. As for the official meaning of the word, marketing is: Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments Marketing is defined by the American Marketing Association (AMA) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Maybe there are thousands different meanings of marketing but in the end they are all agreed that it was created to help the market and the consumers to fulfill their needs. BMW VERSUS MERCEDES-BENZ This assignment is to analyze and compare the marketing strategies of BMW and Mercedes-Benz. Both companies are renowned market leaders in supplying automobiles. The pair has a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the most inspiring and well developed cars of their times. The BMW Group concentrates on selected premium segments in the automobile market. This means that they specialize in providing a high quality product and in return they can achieve higher revenues per vehicle sold. In contrast Mercedes-Benz which also provide to the premium segment of the market have concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the slightly younger market. Mercedess most powerful competitor has long been BMW. The two companies marketing strategies seemed to mirror one another in the 1 990s. Thus in 1996, Mercedes signed a deal to promote its vehicles in Universal Pictures The Lost World, but it was several years behind BMW, which in 1995 made an agreement to feature its vehicles in the James Bond film Goldeneye. More important was an overall shift by both companies in response to the rise of Japanese luxury vehicles such as Lexus and the Acura Legend. Farrell reported in Brandweek, With repricing and repositioning-advertising messages emphasize more value instead of luxury-Germanys two luxury leaders, Mercedes and BMW, are on the offensive à ¢Ã¢â€š ¬Ã‚ ¦ Both have rebounded with a reversal of marketing strategies that include new, lower-priced products and even ads that tout price. Nonetheless, of the two manufacturers, Mercedes has made the more drastic changes. THE HISTORY OF BMW Bayerische Motoren Werke AG (BMW), or Bavarian Motor Works, is a German automobile, motorcycle and engine manufacturing company founded in 1913 with the formation of the Rapp-Motorenwerke company by Karl Rapp. The firm were engaged in the production of aircraft engines from a former bicycle factory located near Munich. It was close to this plant that Gustav Otto established the Bayerische Flugzeugwerke AG aircraft factory and in 1922 these two organisations merged to form BMW. The letters stand for: Bayerische Motoren Werke. In their early years BMW produced mainly aircraft engines, but also some motorcycle engines. In fact the BMW badge is supposed to resemble a spinning aircraft propeller. It wasnt until 1928 when BMW bought a car factory at Eisenach/Thuringia that BMW began producing cars. Along with the factory they bought the license to produce a small car called the Dixi. It was in 1936 that BMW introduced the type 328 roadster which quickly became the most successful sports car of the time. The type 328 roadster accumulated a number of prestigious wins on the racing circuit and was nominated as car of the century in 1999. BMWs involvement in aircraft engine production during WWII led to a 3 year ban on production at the end of the war. It wasnt until 1949 that they were able to return to production which they did with the 250cc R24 motorcycle. It was in 1951 that BMW introduced a spacious, 6-cylinder sedan called the 501. This was followed by the 502 which featured a lightweight alloy V8 engine. Later in the 1950s they began producing the BMW 507, a lightweight, V8 propelled sports car. This was the vehicle they hoped would revive the sporting success theyd achieved with the 328 roadster. But this wasnt to be. They were losing money on every 507 that was produced and so production stopped in 1960. Also during the 1950s BMW bought the design and manufacturing rights to the Isetta which was to become one of the most successful microcars in the post WWII years. It was a time when cheap, short distance transportation was much needed and the 2-seater, with an economical 250cc engine, fit the requirements nicely. Manufacturing rights for the Isetta were sold to various production companies around the world and these included the British Railways works in Brighton, UK. The 1960s saw BMW enjoying a number of notable successes including the BMW 1500 which was a 1499cc, four cylinder touring sedan introduced in 1961. This was the first of the modern BMW sports sedans. They went on to produce a series of popular sedans including the famous BMW 2002. This was a 2-door sedan that had been based upon the 4-door 1600. The 2002 was to be the forerunner of the BMW 3 series and production of this successful model continued until 1976. By the 1970s BMW had cemented their reputation as an innovative automobile manufacturing company. The 70s saw the introduction of the 3-tier sports sedan range consisting of the 3-series, 5-series and the 7-series. Between 1970 and 1993 BMW car production quadrupled and turnover increased by 1700%. The 1990s, after 1994, saw BMW take ownership of the British Rover Group. This was not a successful venture and in 2000 BMW disposed of Rover. Todays beemers have retained their highly prestigious reputation for quality and reliability. The company are taking steps to reduce the impact they and their motor cars have upon the environment so we can expect to see more innovative and exciting developments from the motor car company who have not only survived two world wars and a massive depression, but thrived. TARGET MARKET OF BMW BMW marketing targeted customers between the ages of 25 and 45 who were new to the luxury car market, nevertheless without alienating their current customer base. The customer base of BMW was 46-year-old male, married with no children, and had a median income of about $150,000. More importantly, the Internet was used by 85% of customers before buying a BMW (Hespos, 2002). Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films (Hespos, 2002).The luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive, and possess. Thats why, it is truly known as the Ultimate driving Machine. BMWs tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. MARKETING STRATEGY OF BMW BMW has many different strategies of marketing. One of these strategies is the support of its dealer network. This succeeds only through a range of actions. Dedicated Dealer Marketing Service which assists with all marketing requirements for example: Local advertising for product range Support for local promotions National promotions Hire of promotional equipment for dealer events Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail. Educational materials Moreover, there is a Continuous Customer Contacts Program (CCCP) with the objective of increased customer loyalty and satisfaction. BMW also focuses on a great range of advertising. One thing that all BMW adverts have in common is that they focus entirely on the cars. On TV there are many branding campaigns and new car launches. Some TV spots depict stereotypical corporate-cog executives who squelch creativity and initiative. Beware of the compromisers. They say things like, Choose your battles, or Is this idea really worth falling on your sword for? Later, the recurring message throughout the campaign comes in, At BMW, ideas are everything. Radio branding campaigns (2002 was the first year that BMW used radio for national advertising) also uses. It does not tend to be used at a national level, although may be used regionally. As for the press, Color press is listed, for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements. Black white: national press. In addition to higher profile national advertising, dealers also run their own local campaigns through: Local press Radio Bus advertisements At the cinema, screens usually show short films. Other ways of advertising includes supply of sales literature, brochures, direct marketing, price lists and point of sale materials. Finally, other methods BMW use to promote its brands and products: Product Placement BMW Art Car Collection Sponsorship These and many others are the marketing strategies of BMW in order to enhance its market share. As for Mercedes-Benzà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. THE HISTORY OF MERCEDES-BENZ The roots of Daimler-Benz went back to the 1880s and founders Carl Benz and Gottfried Daimler, whose separate companies became one in 1926. Besides the two Germans, an important early figure was Austrian banker Emile Jellinek, who in 1897 became a Daimler board member. Jellinek offered a variety of useful marketing advice and suggested a car with an engine to the front, because that was where the horse used to be. After outlining a type of racer that he wanted built, he promised to purchase 36 of them, a sizable order at a time when few people had even ridden in an automobile. In return he asked that Daimler name the car after his one-year-old daughter, Mercedes. The car, introduced in 1900, had a top speed of 30 miles per hour, which at that time made it one of the fastest vehicles on the road. But a Mercedes could go much, much faster, and just nine years later its manufacturers built a special Benz capable of reaching 141 miles per hour. In the economic upheaval that followed World War I, Daimlers and Benzs companies joined forces as Daimler-Benz AG, founded in 1926. Its symbol was a three-pointed star, which reportedly symbolized air, land, and sea-arenas in which Daimler engines dominated. During World War II, Daimler-Benz became associated with the Nazi regime. Hitler had several models specially built for his use, and the company turned to producing airplane engines and military vehicles for the Third Reich. But it recovered quickly from the war and in the 1950s established itself as a manufacturer of luxury sedans in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer reported in Brandweek, Mercedes is attempting to reinvent itself, to evolve from a company long defined exclusively by its gas-guzzling luxury sedans and sports cars. The reborn Mercedes will offer a broader, more complete line of vehicles for the rapidly changing, more complex, higher risk luxury segment à ¢Ã¢â€š ¬Ã‚ ¦ Mercedes-Benz, therefore, has to gear itself for a metamorphosis into a company known for value and a diversity of vehicle concepts rather than for the prestige of the three-pointed star. These words, occasioned by the shift in slogans from the old Engineered Like No Other Car in the World. created by McCaffrey and McCall, to the new Sacrifice Nothing, gave a succinct statement of the companys changed marketing policy, The target market had broadened, and so had the Mercedes lines. The latter now included the C class, which replaced the 190 series as a product for the low end of the market; the E class, a mid-size luxury car; the S class, for the high-end luxury vehicles that had previously comprised the sum total of the companys product; and the SL for sports cars. Although, as Fara Warner wrote in Brandweek in 1994, Mercedes is still considered an exclusive luxury car for white males, the company sought to broaden its appeal with value prices and new products. Greg Farrell, writing in the same publication a year later, offered a compelling example of the effect produced by the shift in target market: Maria Pestonit, a 28 year-old Miami computer consultant, didnt like her first three cars à ¢Ã¢â€š ¬Ã‚ ¦ [and] after three performance cars, luxury struck her fancy. Mercedes may have hooked her for life with its C280, costing about $34,000. My family had a Mercedes. But that was my parents car, she said. I thought I could never reach that.' MARKETING STRATEGY OF MERCEDES-BENZ Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benzs marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to forty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. The marketing strategy of Mercedes-Benz is short of the same as BMW. More specifically, Mercedes spends a big amount for advertising campaigns. Mercedes-Benz launches an international advertising campaign on the theme of sustainability. The first printed advertisements using the new brand design will feature the E 300 BLUETEC to be launched in Germany in December 2007. Moreover, four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign will then be extended in mid-2008 to include additional vehicles and developments related to Mercedes-Benz activities which are combined under the heading True Blue Solutions. In our marketing campaign on sustainability we promote innovative technologies for environmentally sound mobility such as the BLUETEC emission treatment system, which Mercedes-Benz offers to its customers as the worlds cleanest diesel, says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes new marketing campaign stresses safety over luxury. This isnt surprising since the financial crisis has reversed consumer priorities. Its now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.The dynamics of the UK market and the advanced consumer behavior in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other European territories where the company was far from allocating even 40%.The key to the companys success online was the creation of specialist expertise within the company.We dont have normal marketers just doing online ads, or just putting our TV ads online, Anders Sundt Jensen said. We have a whole department, for example, at our headquarters in Germany just doing digital marketing. Also, one of the marketing strategies of Mercedes-Benz followed is to start promoting some of its cars on IPhone and Facebook. Another marketing action than gave a step forward to Mercedes-Benz is the promotion of a series of green cars. Mercedes-Benz brings to the market hybrid cars that are environmental friendly. To sum up, the key that makes Mercedes-Benz a powerful competitor in the market is the below: Delightful customer care Retail network ready for the future Efficient, integrated processes and systems Sales and Marketing MBC Product Price Place Promotion People Processes Perfectly positioned brand and effective marketing Fascinating products Motivated, qualified employees Effective market penetration CONCLUSION Undoubtedly, BMW and Mercedes-Benz were, are and always be two whoppers. Their marketing strategies are about the same. Their advertising campaigns, the tv and radio spots, the costumers services etc. The difference between them and the reason why they are both special is their target market and their market position, what they want their customers to remember about them. BMW focuses to young customers aged 25 to 45 and it promotes the slogan  «Ultimate driving machine ». It appeals to those who want to have the sense they were in complete control. On the other hand, Mercedes-Benz is still considered an exclusive luxury car for white males, but now decides to broaden its appeal with value prices and new products. It appeals to those who love luxury and safe cars but not too expensive.

Pros And Cons Of Judicial Review :: Government Judicial Review Essays

Pros and Cons of Judicial Review   Ã‚  Ã‚  Ã‚  Ã‚  Judicial Review is the power given to Supreme court justices in which a judge has the power to reason whether a law is unconstitutional or not. Chief Justice John Marshall initiated the Supreme Court's right to translate the Constitution in 1803 following the case of Marbury Vs. Madison, in which he declared the Supreme Court as the sole interpreters of Constitutional law. This is one of the sole purposes of the Supreme Court of the United States. Many Historical thinkers would find some difficulty in imagining a government set up to limit the power of itself,but others would argue that this form of government best works for the people, and not against them. The treatment of the Constitution by the Supreme Court as a "living" document that is able to be translated differently over time for the good of the people has as many skeptics as it does supporters. But, if we do not allow the Supreme Court to translate the Constitution who then, should the people chose to do such an important job.   Ã‚  Ã‚  Ã‚  Ã‚  If we were to look back at the ideas and thoughts of some of the greatest political thinkers of our time, we would find that individuals such as Plato, Niccolo Machiavelli, and John Locke, would share extremely different views as to whether or not Judicial review, and the Supreme Court as a whole, would be successful in their ideal government situations.   Ã‚  Ã‚  Ã‚  Ã‚  One of the earliest political philosophers Plato, would find our present day governmental setup of the Supreme Court to be the ideal group to deal with the United States' situation. Plato felt that government should be run by enlightened philosopher kings, that would rule for the good of the people, and not themselves. We today see the Supreme Court as a collection of the most "enlightened" thinkers of our day. They are chosen to make moral decisions about laws made by others in our society, and decide whether or not the laws we make are in the best interest of our nation as a whole. Plato knew that within any political State their would be corruption, to stop the corruption Plato felt that the philosopher kings would best rule because they would not indulge themselves in a corrupt society. They only believed in the truth, and justice that government is supposed to protect its people with.   Ã‚  Ã‚  Ã‚  Ã‚  Although Plato would not totally agree with the Democratic structure of our government, I believe that he would chose for our society, a state that is ruled by a similar group to that of our Supreme Court because, the members of

Leadership philosophies

There are many types of leadership philosophies that all require a clearness of purpose to be successful. Their difference lies in their approach to dealing with the subject of leadership and followership. It is essential to define leadership philosophy first before engaging in a long discussion on the types that comprise it. So what is exactly a leadership philosophy? Encarta defines philosophy as 1. Examination of basic concepts: the branch of knowledge or academic study devoted to the systematic examination of basic concepts such as truth, existence, reality, causality, and freedom2. School of thought: a particular system of thought or doctrine 3. Guiding or underlying principles: a set of basic principles or concepts underlying a particular sphere of knowledge 4. Set of beliefs or aims: a precept, or set of precepts, beliefs, principles, or aims, underlying somebody’s practice or conduct Leadership philosophy is therefore based on a set of ideas and beliefs that set the ex ample to how many people experience their lives or envision their future. Leadership philosophy is an understanding combined with a purpose for the aim of advancing the general good.Leaders use different and various philosophies to motivate their followers whether those are citizens or employees. The type of philosophy adopted by a leader usually depends on the outcomes desired. For instance, a common type of leadership philosophy adopted by business employers is enlightened philosophy where the ideas of the employees themselves are used to change, improve and advance the organization. The leader assumes the role of the guide and inquires into what people would like to see within the organization thereby effectively involving them in the process and making them feel useful.The employees or followers give their opinion, suggest the ideas they would like to see in reality coming out and compose a plan through which to achieve that. This all is done under the directive leadership of a person who assumes the role of counselor, advisor and guide without imposing his views on the process and thereby securing both the involvement of the followers as well as their productive happiness since they would feel more useful when they can contribute to improving their lives with their ideas.Not all philosophies work or achieve the desired effect. One of the less successful philosophies, in contrast to the successful enlightening type of leadership philosophy that has already been mentioned, is called the â€Å"groupthink†. It is very similar to the enlightening philosophy where the people are supported to give their opinion and share their ideas. However what makes the groupthink less desirable as a leadership philosophy is that it mainly supports the person who develops the idea but does not examine the idea in itself.(Baird) As a consequence of this, bad policies are often made official since the leader's role was limited to supporting instead of both supporting and criticizing the ideas that were developed. It is therefore essential that a leader combines between the role of guide and critique in an open discussion of ideas exchange to both secure the inclusion of only good ideas as well as keep the atmosphere competitive and fresh which would not happen if all ideas are passed.The next type of leadership philosophy to be examined is called the autocratic leadership and it is a style that is, as the name might suggest, full of tyranny and despotism which makes it thus very similar to dictatorship and completely different from the two types of leadership styles that have been mentioned so far and that are more democratic in nature. The autocratic leadership style is mainly seen in governments just like the enlightening leadership philosophy is mainly applied in businesses.The autocratic style involves more negative than positive sides and that is mainly because the type of rule associated with it is one of complete control and lack of freedom which goes against human's most basic need and essential human aspect. Though this style is more likely to be found in governments businesses do have tyrants themselves. For instance a CEO may fire any employee who does not agree with him which connotes lack of diversity and a suffocated repressed atmosphere where the worker or citizen is not able to achieve his true potential.The next example in leadership philosophy is the servant style of leading others. While most leaders tend to lead others with the assumption that that requires a certain traditional superior attitude, experience and research have proven that the inclusion of the followers in the process is more likely to produce the desired results. A more humble and less arrogant attitude is therefore more appreciated from the leader himself. It is understandable and logical to think of leaders as little bit over the top figures who are in a way part of the group but still above it.But as stated, this approach might not produ ce the best environment for all and therefore a servant leadership style is the best solution for the problem. Servant leadership opposes autocratic leadership and as has been exemplified autocratic leadership usually fails. Paul McDaniel in his article How to Practice Servant Leadership illustrates the role of the servant leader very clearly and eloquently in the following words A servant leader acts as a steward to the organization's financial, human, and other resources.Servant Leadership emphasizes trust, empathy, collaboration, and the ethical use of power. At the heart of servant leadership, the individual leader of an organization is a servant first. He or she makes a conscious decision to lead in order to better serve others, not to increase his or her own power. The servant leader's objective is to enhance the growth of individuals in the organization and increase teamwork and personal involvement. It is interesting to observe these different types of leadership and to also reflect on what makes one more successful than another.In the case of servant leadership versus autocratic leadership the leader assumes the role of a humble servant to the others in the group thereby getting closer to them and assuring them that what matters is the advancement of the goals and the achievement of their purpose. After all true leadership emerges from the true desire to help others. Through becoming more familiar with the group one assures that positive change is more assured as he can allocate the different tasks in a more effective manner to those who can perform them best.It also guarantees the trust of the follower in the leader when the latter's personality and agenda are better understood. Servant leadership is a way through which to foster trust into each other and creates an environment where the voice of every member counts which makes a joyful working and living environment more possible. Enlightening, autocratic and servant leadership have been mentioned s o far. The next types of leadership philosophy that deserve a closer inspection are the ethical leadership†¦..and the collective leadership. The latter is hard to define since it is still a relatively new area which makes and many people have different theories about it. Collective leadership has been defined by Alain Gauthier as Co-leadership that embraces the diversity of people and perspectives and frees up self-initiative and collective intelligence. When practiced across sectors, it creates the conditions for societal learning and innovation through an increased sense of interdependence and a deeper trust in self-organization.It is commonly agreed that it incorporates cultural and technological resources in a manner that allows people to work together better for the advancement of the community's prosperity. Collective leadership is only possible when the members of a group have formed a closer bond with each other and therefore can work better together. Collectivity after all is more about the â€Å"we† than the â€Å"I†. Ethical Leadership is when the leader is very familiar with the essential values of his convictions and has the vision and courage to live up to them and include them in his work and realization of his goals.Ethical leadership combines between the inner values and beliefs of the leader in question and the behavior and external conditions of the outside world. People who want to make a difference need to combine between their vision, and all that comes along with it in terms of integrity and clearness of purpose, and their commitment to do well and make a difference. Ethical leadership assumes that only through embracing the inner journey one can really express and realize the outer one. To understand what makes a person a leader it is essential to first grasp what differentiates him from a follower.A person does not need to be a hero to be a leader. Leadership does not come in one form or type and different type of pe ople suit different forms of leadership. Leadership does not have a gender requirement. Men and women can both lead. The secret lies in convincing others of your ability to realize their dreams and advance the common good. As stated leadership comes in many forms just like the leader does. People naturally differ in how they define the word in itself and nobody can say that their vision is right or wrong since the issue is broad and left to different interpretations.Followers naturally expect leaders to show them things and set for them an example. They expect the leader to take care of their needs and therefore it follows that being a leader is neither an easy job nor one that anyone can conduct regarding the many responsibilities attached to it. Leadership philosophies are based on the vision and experiences of the leader. Leadership is never stagnant as it is always a subject of continues development depending on the circumstances and the different ideas the leader himself might develop over time.Leadership philosophy is therefore a subject of continues growth regarding its attachment to the human nature who is never stagnant and always seeks change and new ideas. Many of the leadership philosophies that are practiced nowadays were used by the Marine Corps and involve â€Å"Justice, judgment, dependability, initiative, decisiveness, integrity, loyalty and enthusiasm†(Leadership Philosophies). Each of these terms will be given a ore thoughtful explanation in the following regarding the importance of each word in defining the various leadership philosophies and understanding them.Justice makes an individual more consistent and better valued. It makes the leader avoid criticism of favoritism and therefore decreases the tension in the group. The ability to use judgment to avoid being accused of favoring one person above the other is therefore very important for a leader. Dependability on the other hand is â€Å"is the willing and voluntary support of th e policies and orders of the chain of command† (Wright, 1984/2002). Being dependable means being reliable and therefore trustworthy which are obviously great and essential characteristic in a leader.Along with this goes initiative that shows enthusiasm and sets the example. A good leader needs to always set the right and best example to inspire the followers. (Leadership Philosophies) Decisiveness shows the ability to make a decision and therefore the ability to lead. This again increases the trust of the group in the leader and secures success. Loyalty on the other hand shows commitment to the group and its goals and enhances the trust of the people in the leader. It shows integrity and honesty and these are essential traits of a good leadership philosophy.Leadership philosophies are very different but at the core they have the same purpose in mind which is leading. Leaders are thus guided by their leadership philosophy. The question that might arise in relevance to the diffe rent types of leadership is whether it is better as a leader to be feared or loved. As has been discussed previously autocratic leadership is less successful than the enlightening or servant form of leadership. However, Harvard professor Scott Snook provides a different interpretation of the issue.He illustrates through two examples that different leadership styles do not necessarily result in the success of one above the other. He argues that leadership is essentially influenced by human nature and therefore by the philosophy of the person in charge. Though different in approach both leaders still have the same vision which is success and achievement of goals. He provides the following two examples to enhance this theory further. Bobby Knight Bobby Knight, also known as â€Å"The General,† is the head coach at Texas Tech University.He’s a fiery, in-your-face taskmaster who leads through discipline and intimidation, which some critics say goes too far. Knight was fired from a long career at Indiana University for grabbing a student, and prior to that he was filmed clutching one of his own players by the neck. And then there was the infamous incident during a game when Knight tossed a folding chair across the court to protest a referee’s call. Mike Krzyzewski Mike Krzyzewski, also known as Coach K, leads the men’s basketball program at Duke University.Instead of fear, Krzyzewski relies heavily on positive reinforcement, open and warm communication, and caring support. For Coach K, â€Å"It’s about the heart, it’s about family, it’s about seeing the good in people and bringing the most out of them,† says Snook. (Ambler) Both coaches achieved desirable results with their teams despite the different leadership philosophies they believed in. To be successful in one of these types of leadership it is however essential to be fully convinced of it being the right style for you.Ones actions have to be in harmony w ith one's words and that is only guaranteed if the leader knows where he stands. The success of a leadership philosophy therefore depends on the leader's full awareness and adherence to it which is the only way through which to guarantee the right implementation of it. Leadership is about inspiring others. This leads the discussion to creative leadership where leaders search for opportunities and introduce change through discovering them.Creative leadership is about solving problems no matter what they are as it evolves around finding new and creative methods to approach things. Creative leadership inspires people to do great things and encourages them to always improve their performance and keep their attitude at all times positive and forward-looking. People perform the required task for a manager but an inspirational leader makes them do their entire best and put all their effort in, not only for financial reasons but because they feel inspired. The following picture illustrates the working dimension of inspirational or creative leadership.

The Methods of American Business in Early 20th Century

A little more than a hundred years earlier, United States was an isolated country and the attitude kept developing during that period. The Senate did not want to ratify the Versailles Peace Treaty that ended the First World War and went to an extent that the country did not even join the League of Nations. Free migration into the country that existed earlier was stopped, business tariffs for imports were increased, and migration from Asia was practically stopped. Yet, the country had some special capabilities and one of that were the regularities in the modes of production in the country. The production in America made simpler and rougher goods, used much less of skilled labor since machines and organizations succeeded in taking over a lot of their responsibilities. (Delong 1997) Thus some methods of American business had been developed even before the start of the twentieth century and this may have given the country the lead. It is difficult to ascribe to any particular reason the changes that took place in the American economy during the period before the Second World War America was not one of the leaders of the Western World then as can be seen from the fact that both the World Wars were started by European countries and fought for quite some time by those countries, and America only entered the conflict when it was felt that the tradition of democracy was about to be lost. Yet, there were presidents like Hoover who felt that decline of economy was hurting the American labor. This view had also been taken in 1917 when the government had decided to nationalize the single largest of American industries at that time – the railroads. (Vedder 1997) To a certain extent, the matters of politics and industrial changes were related and the biggest amount of relationship is found in the case of election of one of the most charismatic of American presidents, Frederick D Roosevelt. One of the reasons for his victory at the elections in 1936 is said to be the support given to him by the American Labor. This encouraged the labor union in the hands of CIO to seek more power and even challenge the authority of one of the country's most powerful companies, General Motors. During this period, the company was one of the most profitable and probably the largest organization in the country. This was recognized by the magazines of the time also. The company had 110 manufacturing plants situated all across the country, employed over 250,000 people and was owned by more than 500,000 shareholders. Yet, the attitude of the labor unions irritated the management and made them hostile to both the unions and the New Deal. At the same time, there was the Second World War in progress. (Lichtenstein 2003) Thus to an extent, the development of industry was being hindered through political ideas, but it is difficult to say who won. After the passing away of Roosevelt, the attitudes changed and the unions ended up loosing most of their power. That was also probably due to the conflict of the American system with the Russians who had come up as the most powerful country in the continent of Europe. The growth of the industries of the country was of industrial products and the chief among them was the automobiles followed closely by radios, consumer appliances and development of suburbs. The situation can be understood when we understand that the country had enough vehicles on the road to say that it had more than one vehicle for every five in the population. This is an achievement which many countries cannot state even today. The reason for the development of the country was mass production and that also made it the richest society existing in the world. (Delong 1997) Though all the inventions were not made in the country, but it made sure that large numbers were produced here as it had both the capacity to produce and the purchasers for the goods. It would be wrong to say that there was importance only of production for the War, but production had started earlier. The thought behind this development was the thinking of the major leaders of American business like Henry Ford, Thomas A. Edison, Edward Filenes, and George Swope of General Electric among others. The depression due to the stock market crash in 1929 was hurting people of the country and the president was viewed as a successful business person and he was trying to persuade business to provide help to the people of the country through more employment. (Vedder 1997) Thus it is difficult to say that production for war had any major impact on development of business prior to the start of the War. At the same time, after the production capacities were built up for the war, then one of the major questions was the utilization for utilization of this capacity after the War. This problem had also been seen in 1929 when part of the reasons for the crash was a drop of requirement of goods and services apart from the rather insane growth of the stock market. This was solved through the Marshall Plan and other methods. It helped America to keep on producing against loans to be repaid by much poorer countries, some of whom were never able to repay. The changes in domestic economy over the century have not been remarkable and practices of American consumers have not changed much. There are a lot of realistic impulses within the American consumer which is tied up with the idealism that is sought to be promoted. It contains emotions for freedom and self-fulfillment as the country started with that dream, but, at the same time, many Americans found it difficult to pay for those dreams from their savings and yet required the items as they were felt to be the basis for their identity. This was not accepted in many of the religions that the country started with, but even before the start of the twentieth century it was estimated that the domestic citizens of the country had an eleven trillion dollar of loans in private debt. (Horowitz 2003) This was spread among different people like the urban working class having loans with pawnbrokers, agencies providing small loans and retailers selling goods on installments. Even for building houses, loans were taken from building and loan associations which had to be paid over a period of five years. In spite of the fact that this facility of loans provided a lot of help to individuals in purchases, yet many traditional social workers, economists, clergy, bankers, retailers and newspapers did not like them. (Horowitz 2003) The tradition continues and people still keep taking loans through credit cards and many other methods. Houses are pledged repeatedly so that increase in prices can be taken advantage of. The tradition continues. Post WWI Business (New Industries): This is very difficult to say as many industries are now produced in small parts. On the other hand, in America the individuals decided to concentrate on their private life. The efforts were to separate their lives from others through building up of walls, more prestigious houses with lawns and have a large number of machines – washing machines for clothes, refrigerators to store food and a number of stoves which could be used only for individual dishes. (Delong 1997) Thus one would say that efforts were more on showing off individuality than on development as a social group. It is clear that after the Second World War, the International position of the American economy was viewed differently by the powerful bureaucrats and politicians within the country. There was the history of two major wars, stated by other countries, which were not resolved without the interference of America, though the entire course of wars was fought on other continents. This helped America as her countryside and people were not directly ravaged. The situation was seen clearly in Germany which had lost a lot of its able-bodied men as did France. This had led to those countries allowing a large number of immigrants to come in and some problems for this are being seen in France today. Even during the balance of the twentieth century when Soviet Union collapsed, the sufferings were more directly seen in Russia and other countries. The entire planning of America also reflected this attitude and new organizations like CIA were developed to deal with educationists and others. (Arndt 2005) This shows clearly a feeling that mistakes in the area of political and social thoughts were felt to be possible to resolve through plans. Thus when America got into some wars like those in Vietnam, Korea and Iraq; the people and the culture of the country could not adjust to the losses for a long time. The realization of the fact that the war was lost took some time to sink in. At the same time, it should also be understood that for all these wars, there have been allegations that business was interested in starting some of them. As the country has changed, the policies have also changed and one of the biggest trends is now to have very large corporations. It even exists in the field of health care where there have been mergers of Hospital Corporation of America which had the highest turnover with American Hospital Supply which was the biggest supplier of goods to the hospital industry. When this took place in 1985, this was the largest merger in America by organizations outside the oil industry. (Time1985) The point to consider here is that forming of companies leads to increase in profits so that additional benefits can be paid to shareholders, but at the same time, this leads to increase in costs for the patients. Does it serve the average citizen of the country? Some other difficulties are developed by the systems within the country like requirement of governmental licenses, privileges, subsidy, law and other such advantages. On top of that, there are laws which hinder free trade like the anti-trust cases. (Wright 2002) Yet, the greed among the businessmen does not seem to stop and one of the famous cases was with regard to stock speculator, Ivan Boesky who had stated that â€Å"greed is healthy† in 1985. (James 2002) Are the many changes in the attitudes of businessmen in this regard correct?